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Bringing Technology to Market Center

The Bringing Technology to Market (BTM) Center is the industry platform where business expertise and field-based research connect to create the results that shape best practices. The BTM Center focuses on the strategies of industrial champions in global markets as well as on helping companies develop a competitive advantage.

Our team

Olaf Plötner

Director BTM Center

Viktor Jarotschkin

Research Associate BTM Center

Bianca Schmitz

Affiliate BTM Center

Margarita Kurochkina

Manager BTM Center
Academic Advisors BTM Center

Andreas Eggert

Johannes Habel

EFMD Case Writing Competition


Bringing Technology to Market Center
ESMT Berlin
Schlossplatz 1
10178 Berlin

Phone: +49 30 21231-8010


How to get to ESMT