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EFMD Case Writing Competition

Category Bringing Technology to Market

The BTM Center sponsors the yearly EFMD Case Writing Competition in the category "Bringing Technology to Market". This category welcomes cases featuring current and future challenges of industrial companies in global B2B markets and their strategies to remain competitive. Cases can focus on industrial companies

  • introducing digital-based solutions

  • going global

  • implementing innovative business models

  • sustaining a quality leadership position

  • fighting low-cost competition.

To find out more about the competition, please follow this link.

Winner of the 2018 Case Writing Competition

  • And the winner is...

    The winning case is Evaluating the Cognitive Analytics Frontier, written by Adam Pah and Alanna Lazarowich from Kellogg School of Management at Northwestern University.

    Read the case summary here.

    External link to the case

  • Further finalists are...

    The following cases made it to the TOP 5 in 2018:


    • Mary Barra and the Lyft investment: leading GM into the sharing economy through acquisitions, written by Carlos Cordon, Tawfik Jelassi, Tareq Ayub, Dario Donnini, Saidah Gomez and Riccardo Tediosi from IMD - International Institute for Management Development. Read the case summary here.


    • Advantech: Evolution of its IoT Ecosystem Strategy, written by Guo Bai, Liman Zhao, and Zhenrong Wang from CEIBS - China Europe International Business School. Read the case summary here.


    • AgriSmart: Funding New Corporate Ventures, written by Marc Wouters (Karlsruher Institut fur Technologie) and Antonio Dávila (Universidad de Navarra). Read the case summary here.


    • Battery Cell Production at Continental, written by Sebastian Hirmke, Adriano Gilio, and Marc Mehrer from Technical University of Munich. Read the case summary here.