Skip to main content

EFMD Case Writing Competition

Category Bringing Technology to Market

The BTM Center sponsors the yearly EFMD Case Writing Competition in the category "Bringing Technology to Market". This category welcomes cases featuring current and future challenges of industrial companies in global B2B markets and their strategies to remain competitive. Cases can focus on industrial companies

  • introducing digital-based solutions

  • going global

  • implementing innovative business models

  • sustaining a quality leadership position

  • fighting low-cost competition.

To find out more about the competition, please follow this link.

Winner of the 2019 Case Writing Competition

  • EFMD Winning Case 2019

    “TOMTOM: Mapping the Course from B2C to B2B,” written by Steven Sweldens, Stefano Puntoni, Niela Kleinsmith, and Tao Yue from Rotterdam School of Management, Erasmus University, NL and Matthieu Campion, formerly at TomTom Automotive

    Read the executive summary here.

    External link to the case

  • Further finalists are...

    The following cases made it to the TOP 5 in 2019:


    • Scortex: Bringing a Machine Learning-based Industrial Solution to Market,” written by James Costantini, and Dawn Jarisch from INSEAD, France. Read the executive summary here.


    • Barco ClickShare: Introducing the Next-Generation Meeting Experience,” written by Willem Standaert, HEC Liège - Management School of the University of Liège, Belgium, and Steve Muylle, Vlerick Business School, Belgium. Read the executive summary here.


    • Yiliu Tech Case (A) (B):Exploring Logistics Transparency,” written by Xiande Zhao, Wenying Qian, and Liang Wang from China Europe International Business School (CEIBS), China. Read the executive summary here.


    • CropIn Technology Solutions: Farm Management through Digitization,” written by Arunava Ghosh, and Tuhin Sengupta from the Indian Institute of Management Indore, India. Read the executive summary here.