Skip to main content
Hannes Gurzki
This is a photo of Hannes Gurzki, ESMT Berlin.
Hannes Gurzki is a program director at ESMT Berlin and expert for the topics of branding, marketing, sales, strategy, and luxury.

He is particularly interested in exploring different perspectives to advance creativity and innovation in business. His passion lies in combining insights and practices from the arts such as music or fine arts with science. Hannes’ research focuses on luxury consumer behavior and luxury brand management. It has been published in leading marketing journals such as the Journal of Business Research, the Journal of Advertising, or Psychology & Marketing.

Before joining ESMT Berlin, Hannes worked as a strategy consultant for the Boston Consulting Group, primarily on value-creation strategies for luxury and premium brands across sectors. Hannes studied business administration with intercultural qualification at Mannheim University, completed his MBA at ESSEC Business School and holds a diploma in saxophone performing from the Associated Board of the Royal Schools of Music. He completed his doctoral studies in Marketing at the Technical University of Braunschweig.
see more

Hannes Gurzki

+49 30 212 31-8033

Program Director, Executive Education, ESMT Berlin

  • Dr. rer. pol (Technical University, Braunschweig)
  • MBA (ESSEC Business School)
  • Dipl.-Kfm. (University of Mannheim)