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Interests

Research

Competitive strategy, B2B marketing, international sales management in technology-based B2B markets

Teaching

Competitive strategy, B2B marketing, international sales management in technology-based B2B markets

Expertise

Topics
German companies, accounting, business schools, business strategy, consulting, customer relationship management, emerging markets, executive education, industrial management, management consulting, management education, marketing (industrial markets), product management, sales force management (in industrial markets), strategic marketing, strategy, technology-based industries (B2B markets)
Industries
capital equipment, machinery equipment
Languages
German, English