Olaf Plötner is a professor at ESMT. He joined ESMT as one of the first faculty members and managing director of ESMT Customized Solutions GmbH in 2002. From 2011 to 2017, he was the dean of executive education at ESMT and developed the school to a top-ten institution in this field, based on the global ranking of Financial Times.
Olaf’s research and teaching focus on strategic management in global B2B markets. His work is reflected in his book Counter Strategies in Global Markets, published by Palgrave Macmillan, Springer, and SDX Shanghai. His research has been portrayed in journals such as Industrial Marketing Management and Journal of Business and Industrial Marketing as well as in leading international media such as CNN, Wall Street Journal Europe, Times of India, Frankfurter Allgemeine Zeitung, China Daily Europe, People’s Daily (China) and Financial Times.
Olaf is a visiting professor at Darden School of Business/University of Virginia as well as at and Chinese Executive Leadership Academy Pudong (Shanghai). Before joining ESMT he also worked as a consultant at the Boston Consulting Group in Frankfurt and as a director at Siemens AG in Boston.