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Publications
Conference Proceeding
International Conference on Information Systems
Hanna Krasnova, Thomas Hildebrand, Oliver Guenther (2009)
Conference Proceeding
ECIS Proceedings Paper 33
Hanna Krasnova, Thomas Hildebrand, Oliver Guenther, Alexander Kovrigin, Aneta Nowobilska (2008)
Subject(s)
Information technology and systems
Keyword(s)
Social network analyses & economic implications, online communities, motivations, affect & emotion, online social network participation, Maslow’s hierarchy of needs, structural equation modeling, PLS