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Publications
Conference Proceeding
Report on the Second Working Group Meeting of the “AG Marketing”
Vlada Pleshcheva (2020)
Subject(s)
Health and environment; Marketing
Keyword(s)
Choice architecture, environmental impact, framing effects, vehicle choice
JEL Code(s)
D12, D90, M31, Q51
The present study investigates how the framing of information on the environmental impact of vehicles affects consumers’ preferences for identical improvements in car quality. In online choice experiments, the effects of two metrics (fuel consumption vs. CO2 emissions) and three scales of one metric (CO2 in kg/km vs. g/km vs. g/100km) are examined. First, from a technical perspective, fuel consumption (FC) and CO2 emissions are linearly connected by a constant factor and are thus isomorphic in describing the environmental friendliness of a car. Second, rescaling identical information should not change consumer decisions. However, as this study demonstrates, the type of information presented to consumers significantly affects consumers’ valuation of environmental benefits from a reduction in FC or CO2. The study’s contribution lies in quantifying the differences in consumers’ preferences for two measures of the same information that have not been previously directly compared. Additionally, the differences in the framing effects are explored for diesel and gasoline vehicles. The estimation accounts for heterogeneity in the tastes, environmental attitudes and knowledge of the respondents. The insights of this study serve to guide policymakers and car manufacturers on how to present information on car offers.
Conference Proceeding
Materials of the Fifth Materials of the Fifth International Conference of Science and Practice „Economic Development in the World: Competitiveness of the Regional Economy in a Global Context“
Vlada Pleshcheva (2008)
Journal Pages
155–159
Conference Proceeding
Materials of the Sixth Student’s Scientific Conference „Economy of Modern Russia: Development Models and Dynamic Regulation“
Vlada Pleshcheva (2008)
Journal Pages
166–169
Conference Proceeding
Materials of the Fifth Student’s Scientific Conference „Modeling of Economic Processes and Management of an Economic Transformation“
Vlada Pleshcheva (2007)
Journal Pages
145–150