Xu Li is an assistant professor of strategy at ESMT European School of Management and Technology. Xu joined ESMT in September 2015 from London Business School, where he received his PhD in strategy and entrepreneurship. In 2012, he was a visiting PhD in management at the Wharton School, University of Pennsylvania. He is the recipient of the DIIE PhD Stipend Award of Deloitte Institute of Innovation and Entrepreneurship and the Fellowship for Doctoral Students of London Business School. Prof. Li received his master’s degrees from Columbia University and Carnegie Mellon University.