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Book Chapter

Behavioral strategy: An alternative source of profitability

In Behavioral Strategy in Perspective, 39 vols. edited by Mie Augier, Christina Fang, Violina P. Rindova, 209–219. Bingley: Emerald Publishing.
Christina Fang, Chengwei Liu (2018)
Subject(s)
Strategy and general management
Keyword(s)
Decision biases, strategic factor market, stereotype bias, incumbent bias, homophily bias, strategic opportunities
Secondary Title
Behavioral Strategy in Perspective
Pages
209–219
ISBN
978-1-78756-348-3
ISBN (Online)
978-1-78756-347-6