Book Chapter

Behavioral strategy: An alternative source of profitability

In Behavioral Strategy in Perspective, 39 vols. edited by Mie Augier, Christina Fang, Violina P. Rindova, 209–219. Bingley: Emerald Publishing.
Christina Fang, Chengwei Liu (2018)
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Subject(s)
Strategy and general management
Keyword(s)
Decision biases, strategic factor market, stereotype bias, incumbent bias, homophily bias, strategic opportunities
Secondary Title
Behavioral Strategy in Perspective
Pages
209–219
ISBN
978-1-78756-348-3
ISBN (Online)
978-1-78756-347-6
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