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Conference Proceeding

Freemium pricing: Evidence from a large-scale field experiment

Academy of Management Proceedings 2017 (1): 11533
Julian Runge, Stefan Wagner, Daniel Klapper, Jörg Claussen (2017)
Subject(s)
Marketing; Product and operations management
Keyword(s)
Freemium, pricing, digitization, field experimentation
JEL Code(s)
M30, M20
Volume
2017
Journal Pages
11533
ISSN (Online)
2151-6561
ISSN (Print)
0065-0668