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ESMT Case Study

Leading across boundaries: Lucia Fargolo at FoodCo

ESMT Case Study No. ESMT-422-0194-1
Human resources management/organizational behavior
Cross-unit collaboration, lateral change, leading change from the middle, stakeholder management, power and politics in organizations, emotional intelligence, leading change as part of a digital transformation process, diversity

Lucia Fargolo is a dynamic high potential who joined FoodCo – a global fast moving consumer goods (FMCG) company at the beginning of their digital transformation journey. After a promotion to department head, Lucia is preparing the global Social Media Marketing strategy. The implementation should start be piloted with a few brands. While Lucia is planning for the launch of the pilot with the brand category managers, there is however a hiccup: one seasoned brand manager seems to be totally off-board with Lucia’s plan. He doesn’t even show up for the strategy workshop she organized. What should Lucia do now?