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May the 4th be with you: Preparing your sales team for the new industrial revolution

Forbes India
Bianca Schmitz, Aparajith Raman (2021)
Information technology and systems; Strategy and general management; Technology, R&D management
Industry 4.0, selling digital innovation, B2B sales, B2B strategies, digital transformation
In an age where manufacturers are challenged to increase production with fewer resources and get their finished products to market sooner, mature manufacturing systems envisioned by I4 promise to rev up production lines, help turn out goods faster, and crunch delivery times and cost .