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ESMT Case Study
ESMT Case Study No. ESMT-421-0191-1
Bianca Schmitz, Ulf Schäfer
Subject(s)
Human resources management/organizational behavior
Keyword(s)
Culture, organizational culture, organizational structure and design, leadership styles
At the end of 2008, the founder and employees of MEG - an insurance brokerage firm active in the market since 2003 - were looking forward to a promising future. Having achieved sales of €33 million in 2007 and just short of €54 million in 2008, the company was aiming to hit the €100 million mark in the next financial year. Within a very short time, the firm founded by Mehmet E. Göker as “insurance specialists” had established itself as the second-most successful insurance broker in Germany. Its rapid rise to the top was thanks to a business model that consistently identified and supported customers interested in insurance products - and also thanks to a particular corporate culture at MEG.
Key teaching/learning objectives:
- Introduction to corporate culture
- What is a corporate culture?
- How to establish and change corporate culture?