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Journal Article

Nothing is free: Data-driven optimisation unlocks freemium business models' real potential

The European Business Review September/October: 47–50
Stefan Wagner, Julian Runge (2018)
Subject(s)
Information technology and systems; Management sciences, decision sciences and quantitative methods; Marketing; Strategy and general management
Keyword(s)
Innovation, pricing, freemium, business model
Journal Pages
47–50