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Book Chapter

Price matching strategy: Implications of consumer behaviour and channel structure

In Channel strategies and marketing mix in a connected world, edited by Saibal Ray, Shuya Yin, NY: Springer International Publishing.
Arcan Nalca, Saibal Ray, Tamer Boyaci (2020)
Subject(s)
Management sciences, decision sciences and quantitative methods; Marketing; Product and operations management
Keyword(s)
Price matching guarantees, inventory, availability verification, competition, channel structure
Secondary Title
Channel strategies and marketing mix in a connected world
ISBN
978-3-030-31732-4
ISBN (Online)
978-3-030-31733-1