Skip to main content
Conference Proceeding

Why participate in an online social network: An empirical analysis

ECIS Proceedings Paper 33
Hanna Krasnova, Thomas Hildebrand, Oliver Guenther, Alexander Kovrigin, Aneta Nowobilska (2008)
Information technology and systems
Social network analyses & economic implications, online communities, motivations, affect & emotion, online social network participation, Maslow’s hierarchy of needs, structural equation modeling, PLS