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Conference Proceeding

Why participate in an online social network: An empirical analysis

ECIS Proceedings Paper 33
Hanna Krasnova, Thomas Hildebrand, Oliver Guenther, Alexander Kovrigin, Aneta Nowobilska (2008)
Subject(s)
Information technology and systems
Keyword(s)
Social network analyses & economic implications, online communities, motivations, affect & emotion, online social network participation, Maslow’s hierarchy of needs, structural equation modeling, PLS