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Journal Article

Why some crowdsourcing efforts work and others don't

Harvard Business Review
Linus Dahlander, Henning Piezunka (2017)
Subject(s)
Economics, politics and business environment; Finance, accounting and corporate governance
Keyword(s)
Crowd sourcing, open innovation, attention, suggestions, ideation, openness, user innovation, success bias, social media
JEL Code(s)
O00
Organizations strive to tap into the potential of crowdsourcing by asking people around the world to come up with ideas. But what makes crowdsourcing work? We conducted a large-scale research project to understand why some organizations succeed to attract crowds and others fail.
ISSN (Print)
0017-8012