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Publication records
Journal Article
Thexis 19 (1): 19–22
Mario Rese (2002)
Subject(s)
Marketing
Volume
19
Journal Pages
19–22
Subject(s)
Marketing
Volume
5
Journal Pages
26–30
Book Chapter
In Strategisches Business-to-Business Marketing, edited by Michael Kleinaltenkamp, Wulff Plinke, 1–56. Berlin: Springer.
Subject(s)
Strategy and general management
Keyword(s)
corporate strategy
Secondary Title
Strategisches Business-to-Business Marketing
Pages
1–56
ISBN
978–3540440901