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Publication records
Journal Article
International Journal of Management and Decision Making 4 (2–3): 161–177
Mario Rese, Gernot Gräfe (2003)
Subject(s)
Marketing
Keyword(s)
information medium, internet, market transparency, information quality, supplier behaviour, economics of information, game theory
Volume
4
Journal Pages
161–177
Journal Article
Marketing Theory 3 (1): 97–117
Mario Rese (2003)
Subject(s)
Marketing
Keyword(s)
customer retention, customer satisfaction, economics of information theory
Volume
3
Journal Pages
97–117
Subject(s)
Marketing
Keyword(s)
Informationsökonomik, Informationsmedium Internet, Markttransparenz, Beschaffungsinformationen, Informationsqualität, Anbieterverhalten, Spieltheorie
Volume
56
Journal Pages
333–354
Journal Article
Thexis 19 (1): 19–22
Mario Rese (2002)
Subject(s)
Marketing
Volume
19
Journal Pages
19–22
Subject(s)
Marketing
Volume
5
Journal Pages
26–30
Book Chapter
In Strategisches Business-to-Business Marketing, edited by Michael Kleinaltenkamp, Wulff Plinke, 1–56. Berlin: Springer.
Subject(s)
Strategy and general management
Keyword(s)
corporate strategy
Secondary Title
Strategisches Business-to-Business Marketing
Pages
1–56
ISBN
978–3540440901