Publication records

Academic articles
Practitioner articles
Working papers
Books
Book chapters
Case studies
Other publications
Book Chapter

Creating a competitive edge in global markets

In Bringing technology to market, edited by Olaf Plötner, Robert E. Spekman, 147–158. Weinheim: Wiley.
Christoph Burger, Franziska Frank (2007)
Full-Text PDF
Subject(s)
Marketing
Keyword(s)
expanding abroad, case of T-Systems
Secondary Title
Bringing technology to market
Pages
147–158
ISBN
978-3-527-50270-7
Book Chapter

Creating new business by redefining the value chain: Case MAN Roland Druckmaschinen AG

In Bringing technology to market: Trends, cases, solutions, edited by Olaf Plötner, Robert E. Spekman, 159–166. Weinheim: Wiley.
Olaf Plötner, Bülent Gögdün (2007)
Full-Text PDF
Subject(s)
Marketing
Keyword(s)
B2B marketing
Secondary Title
Bringing technology to market: Trends, cases, solutions
Pages
159–166
ISBN
978–3527502707
Book Chapter

From selling goods to marketing services

In Bringing technology to market: Trends, cases, solutions, edited by Olaf Plötner, Robert E. Spekman, 33–46. Weinheim: Wiley.
Olaf Plötner (2007)
Full-Text PDF
Subject(s)
Marketing
Keyword(s)
B2B marketing
Secondary Title
Bringing technology to market: Trends, cases, solutions
Pages
33–46
ISBN
978–3527502707
Book Chapter

Measuring sales force performance

In Bringing technology to market: Trends, cases, solutions, edited by Olaf Plötner, Robert Spekman, 135–146. Weinheim: Wiley.
Martin Kupp (2007)
Subject(s)
Strategy and general management
Keyword(s)
sales management, sales force, B2B, performance measurement, sales force control system
Secondary Title
Bringing technology to market: Trends, cases, solutions
Pages
135–146
ISBN
978–3527502707
Book Chapter

The services shift in the IT industries

In Bringing technology to market: Trends, cases, solutions, edited by Olaf Plötner, Robert E. Spekman, 177–190. Weinheim: Wiley.
Olaf Plötner (2007)
Full-Text PDF
Subject(s)
Marketing
Keyword(s)
B2B marketing
Secondary Title
Bringing technology to market: Trends, cases, solutions
Pages
177–190
ISBN
978–3527502707
Book Chapter

Value selling

In Bringing technology to market: Trends, cases, solutions, edited by Olaf Plötner, Robert Spekman, 167–175. Weinheim: Wiley.
Mario Rese, Richard Steiner (2007)
Subject(s)
Human resources management/organizational behavior
Secondary Title
Bringing technology to market: Trends, cases, solutions
Pages
167–175
ISBN
978–3–527–50270–7
Book Chapter

Theoretische Scheinwerfer für das Industriegütermarketing von Morgen - Versuch einer Prognose trotz des Wissens ihrer prinzipiellen Unmöglichkeit

In Innovationen für das Industriegütermarketing, edited by Joachim Büschken, Markus Voeth, Rolf Weiber, 43–65. Stuttgart: Schäffer-Poeschel.
Mario Rese, Alexander Krebs (2007)
Subject(s)
Marketing
Secondary Title
Innovationen für das Industriegütermarketing
Pages
43–65
ISBN
978–3–7910–2526–1
Book Chapter

M&A in mobile telephony: Industry dynamics

In Acquisition strategies in European emerging economies, edited by Klaus E. Meyer, Saul Estrin, 72–83. Hampshire: Palgrave Macmillan.
Zoltán Antal-Mokos, Jamie Anderson (2007)
Subject(s)
Strategy and general management
Keyword(s)
mergers and acquisitions, mobile telephony industry, Hungary
JEL Code(s)
D21, D40
Secondary Title
Acquisition strategies in European emerging economies
Pages
72–83
ISBN
978–1403998545
Book Chapter

The changing patterns of foreign direct investment: Survey insights

In Acquisition strategies in European emerging economies, edited by Klaus E. Meyer, Saul Estrin, 27–39. Hampshire: Palgrave Macmillan.
Zoltán Antal-Mokos, Klaus E. Meyer, Delia Ionasçu, Przemysław Kulawczuk, Anna Szcześniak, Krisztina Tóth, Valdonė Darškuvienė (2007)
Subject(s)
Strategy and general management
Keyword(s)
foreign direct investment, transition economy, mergers and acquisitions, survey
JEL Code(s)
M0, O57, P31, P33
Secondary Title
Acquisition strategies in European emerging economies
Pages
27–39
ISBN
978–1403998545
Book Chapter

The emergence of the Central European MNE: MOL

In Acquisition strategies in European emerging economies, edited by Klaus E. Meyer, Saul Estrin, 190–202. Hampshire: Palgrave Macmillan.
Zoltán Antal-Mokos, Krisztina Tóth (2007)
Subject(s)
Strategy and general management
Keyword(s)
strategic management, corporate strategy, mergers and acquisitions, case study
JEL Code(s)
G34, M10
Secondary Title
Acquisition strategies in European emerging economies
Pages
190–202
ISBN
978–1403998545