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ESMT Working Paper

Regular prices and sales

ESMT Working Paper No. 10-008
Paul Heidhues, Botond Kőszegi (2010)
Subject(s)
Economics, politics and business environment
Keyword(s)
Reference-dependent utility, gain-loss utility, loss aversion, sticky prices, sales, supermarket pricing
JEL Code(s)
D11, D43, D81, L13
We study the properties of a profit-maximizing monopolist's optimal price distribution when selling to a loss-averse consumer, where (following K?szegi and Rabin (2006)) we assume that the consumer's reference point is her recent rational expectations about the purchase. If it is close to costless for the consumer to observe the realized price of the product, then - in a pattern consistent with several recently documented facts regarding supermarket pricing - the monopolist chooses low and variable "sale" prices with some probability and a high and sticky "regular" price with the complementary probability. Realizing that she will buy at the sale prices and hence that she will purchase with positive probability, the consumer chooses to avoid the painful uncertainty in whether she will get the product by buying also at the regular price. If it is more costly for the consumer to observe the realized price, then - in a pattern consistent with the pricing behavior of some other retailers (e.g. movie theaters) - the monopolist chooses a sticky price and holds no sales. In this case, a sale is less tempting and hence less effective in generating an expectation to purchase with positive probability. We also show that ex-ante competition for loyal consumers leads to sticky pricing while ex-post competition leads to marginal-cost pricing, and discuss several other extensions of the model.

 


View all ESMT Working Papers in the ESMT Working Paper Series here. ESMT Working Papers are also available via SSRN, RePEc, EconStor, and the German National Library (DNB).

Pages
66
ISSN (Print)
1866–3494
ESMT Working Paper

Technology adoption, social learning, and economic policy

ESMT Working Paper No. 10-007
Paul Heidhues, Nicolas Melissas (2010)
Subject(s)
Economics, politics and business environment
Keyword(s)
information externality, strategic waiting, delay, information cascade, investment boom, optimal taxation
JEL Code(s)
D62, D83
We study a two-player dynamic investment model with information externalities and provide necessary and sufficient conditions for a unique switching equilibrium. Within this setup, we ask whether policymakers should interfere when better informed agents make individual investment decisions. We find that when the public information is sufficiently high and a social planer therefore expects an investment boom, investments should be taxed. Conversely, any positive investment tax is suboptimally high if the public information is sufficiently unfavorable. We also show that an investment tax may increase overall investment activity.

 

View all ESMT Working Papers in the ESMT Working Paper Series here. ESMT Working Papers are also available via SSRN, RePEc, EconStor, and the German National Library (DNB).

Pages
46
ISSN (Print)
1866–3494
ESMT Working Paper

Career entrepreneurship

ESMT Working Paper No. 08-009 (R1)
Konstantin Korotov, Svetlana Khapova, Michael B. Arthur (2010)
Subject(s)
Human resources management/organizational behavior
Keyword(s)
Career entrepreneurship, career success, career investments, three ways of knowing
This article introduces "career entrepreneurship," a rapidly spreading phenomenon in the global knowledge-driven economy. Career entrepreneurship involves taking an entrepreneurial approach to managing our careers. It means doing things that seem "illegitimate" to other people and contradict socially-recognized and accepted sequences of work experiences in terms of age, education, or socio-economic progression. This kind of behavior challenges established norms about typical career development. The evidence presented in this article suggests new possibilities for thinking about the way individuals invest in their careers, new insights for organizations interested in capturing the potential of career entrepreneurship, and new ideas for career and life coaches to support people embracing the phenomenon. The article offers a primer on career entrepreneurship to all three groups of readers, calling for more effective collaborative relationships and more effective leveraging of individuals' career investments.

 


View all ESMT Working Papers in the ESMT Working Paper Series here. ESMT Working Papers are also available via SSRN, RePEc, EconStor, and the German National Library (DNB).

Pages
32
ISSN (Print)
1866–3494
ESMT Working Paper

Corporate social responsibility and competitive advantage: Overcoming the trust barrier

ESMT Working Paper No. 10-006
Shuili Du, CB Bhattacharya, Sankar Sen (2010)
Subject(s)
Ethics and social responsibility; Strategy and general management
Keyword(s)
Corporate social responsibility, competitive strategy, challenger brand, affective trust
This research builds on the complementary corporate social responsibility (CSR) literatures in strategy and marketing to provide insight into the efficacy of CSR as a challenger's competitive weapon against a market leader. Through an investigation of a real world CSR initiative, we show that the challenger can reap superior business returns among consumers who had participated in its CSR initiative, relative to those who were merely aware of the initiative. Specifically, participant consumers demonstrate the desired attitudinal and behavioral changes in favor of the challenger, regardless of their affective trust in the leader, whereas aware consumers' reactions become less favorable as their affective trust in the leader increases. Furthermore, participation, unlike mere awareness, transforms the nature of the consumer-challenger relationship from a transactional one to a communal, trust-based one.

 


View all ESMT Working Papers in the ESMT Working Paper Series here. ESMT Working Papers are also available via SSRN, RePEc, EconStor, and the German National Library (DNB).

Pages
43
ISSN (Print)
1866–3494
ESMT Working Paper

Pricing payment cards

ESMT Working Paper No. 10-005
Özlem Bedre-Defolie, Emilio Calvano (2010)
Subject(s)
Economics, politics and business environment
Keyword(s)
Payment card networks, interchange fees, merchant fees
JEL Code(s)
G21, L11, L42, L31, L51, K21
Payment card networks, such as Visa, require merchants' banks to pay substantial "interchange" fees to cardholders' banks, on a per transaction basis. This paper shows that a network's profit-maximizing fee induces an inefficient price structure, over-subsidizing card usage and over-taxing merchants. In contrast to the literature we show that this distortion is systematic and arises from the fact that consumers make two distinct decisions (membership and usage) whereas merchants make only one (membership). These findings are robust to competition for cardholders and/or for merchants, network competition, and strategic card acceptance to attract consumers.
An earlier version of this working paper appeared in the European Central Bank Working Paper Series (No. 1139).

 

View all ESMT Working Papers in the ESMT Working Paper Series here. ESMT Working Papers are also available via SSRN, RePEc, EconStor, and the German National Library (DNB).

Pages
38
ISSN (Print)
1866–3494
ESMT Working Paper

Profiting from technological capabilities: Technology commercialization strategy in a dynamic context

ESMT Working Paper No. 08-008 (R2)
Simon Wakeman (2010)
Subject(s)
Strategy and general management; Technology, R&D management
Keyword(s)
technology commercialization, biotech, applied game theory, biotechnology, capabilities, innovation, entrepreneurship
This paper analyzes the technology commercialization strategy of an innovating firm when the incumbent firms possess specialized commercialization capabilities. According to the predominant framework, if the innovation is protected by a strong appropriabilty regime the optimal strategy is to license the innovation to an incumbent product firm. This paper argues by contrast that if the innovating firm has the ability to learn from its commercialization experience, its optimal strategy may be to commercialize alone or to pursue a hybrid arrangement (called co-promotion) whereby it licenses the innovation but retains the rights to participate in the commercialization process. The paper develops a game-theoretic model of the technology commercialization process and derives the conditions under which these different strategies are equilibrium outcomes. It then uses these to explain the pattern of arrangements pursued by biotech firms attempting to commercialize products in the pharmaceutical industry between 1978 and 2008. The results show that a firm is significantly more likely to use the hybrid strategy when there is a higher probability of commercializing a subsequent product in the same product field in future, when there are more firms competing to license the innovation, and when it is in a stronger financial position.

 

View all ESMT Working Papers in the ESMT Working Paper Series here. ESMT Working Papers are also available via SSRN, RePEc, EconStor, and the German National Library (DNB).

Pages
52
ISSN (Print)
1866–3494
ESMT Working Paper

Reconciling pro-social vs. selfish behavior: Evidence for the role of self-control

ESMT Working Paper No. 10-003 (R1)
Peter Martinsson, Kristian Ove R. Myrseth, Conny Wollbrant (2010)
Subject(s)
Ethics and social responsibility; Information technology and systems; Management sciences, decision sciences and quantitative methods
Keyword(s)
Self-control, pro-social behavior, altruism, experiment
JEL Code(s)
D01, D03, D64, D70
We test the proposition that individuals may experience a self-control conflict between short-term temptation to be selfish and better judgment to act pro-socially. Using a dictator game and a public goods game, we manipulated the likelihood that individuals identified self-control conflict, and we measured their trait ability to implement self-control strategies. Consistent with our hypothesis, we find that trait self-control exhibits a positive and significant correlation with pro-social behavior in the treatment that raises likelihood of conflict identification, but not in the treatment that reduces likelihood of conflict identification.

 

View all ESMT Working Papers in the ESMT Working Paper Series here. ESMT Working Papers are also available via SSRN, RePEc, EconStor, and the German National Library (DNB).

Pages
58
ISSN (Print)
1866–3494
ESMT Working Paper

Estimating critical mass in the global cellular telephony market

ESMT Working Paper No. 08-004 (R1)
Michał Grajek, Tobias Kretschmer (2010)
Subject(s)
Economics, politics and business environment
Keyword(s)
critical Mass, network effects, technology diffusion, cellular telephony
JEL Code(s)
C53, L14, M37
Critical Mass is a common feature of technology diffusion processes. We develop a structural model of demand with network effects to provide a rigorous definition of critical mass as a function of installed base, price and network effects. Using data from the digital cellular telephony market, we identify critical mass phenomena and find that differences in the critical mass point in different countries rest mainly on different countries' socioeconomic characteristics and the extent of competition in a country. This application illustrates that our demand model can be operationalized easily and can generate theoretically grounded empirical insights about critical mass phenomena.

 

View all ESMT Working Papers in the ESMT Working Paper Series here. ESMT Working Papers are also available via SSRN, RePEc, EconStor, and the German National Library (DNB).

Pages
44
ISSN (Print)
1866–3494
ESMT Working Paper

Quantification of harm in damages actions for antitrust infringements: Insights from German cartel cases

ESMT Working Paper No. 10-001
Subject(s)
Economics, politics and business environment
Keyword(s)
Antitrust law, horizontal anticompetitive practices, quantification of damages
JEL Code(s)
L12, L41, K21, K41, C10
This paper argues that empirical economic analysis in court proceedings is subject to important economic and legal restrictions, cumulating in a fundamental trade-off between accuracy and practicality. We draw lessons from two influential German court cases - the paper wholesaler cartel decision of 2007 and the cement cartel decision of 2009. We characterise the trade-offs arguing that they need to be well understood, made transparent, and that decisions on how to proceed in light of these trade-offs have to be taken upfront by the court. In this respect, we believe that the three-step procedure (design, application, and robustness checks) followed by the German court in the cement case is well suited to meet the appropriate legal standard and requirements, both with respect to accuracy and practicality.

 

View all ESMT Working Papers in the ESMT Working Paper Series here. ESMT Working Papers are also available via SSRN, RePEc, EconStor, and the German National Library (DNB).

Pages
26
ISSN (Print)
1866–3494
ESMT Working Paper

A framework for monitoring relational quality in B2B technology partnerships

ESMT Working Paper No. 09-008
Francis Bidault, Manfred Lüth, Olaf Plötner (2009)
Subject(s)
Technology, R&D management
Keyword(s)
technology partnerships, trust, relational quality
JEL Code(s)
M19
The purpose of this paper is to propose a framework for the monitoring of new technology introduction in a B2B environment. We focus on B2B environments, i.e. on projects where a new technological solution is implemented (and often jointly developed) with a client being either a company or an organization. In such a situation, where a supplier and its client agree to implement a new technology, both are exposed to a risk. The management of these risks can be handled through a couple of approaches: control or trust. The management literature has put a lot of attention on these two modes that play an important role because they drive the quality of the relationship between partners. We will explore their respective roles and build a methodology to monitor them along the life of a buyer-supplier relationship aiming at implementing new technology.

 

View all ESMT Working Papers in the ESMT Working Paper Series here. ESMT Working Papers are also available via SSRN, RePEc, EconStor, and the German National Library (DNB).

Pages
22
ISSN (Print)
1866–3494