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Publication records

Journal Article

Willing to pay more, eager to pay less: The role of customer loyalty in price negotiations

Journal of Marketing 78 (6): 17–37
Jan Wieseke, Sascha H. Alavi, Johannes Habel (2014)
Subject(s)
Marketing
Keyword(s)
Customer loyalty, negotiation, personal selling
JEL Code(s)
M310
This paper is the first to empirically examine the effect of customer loyalty in retail price negotiations. Across three field studies and one negotiation experiment, the authors establish what they call the loyalty-discount cycle: in price negotiations with salespeople, loyal customers realize deeper discounts that in turn increase customer loyalty, resulting in a downward spiral of a company’s price enforcement. The reason for the positive effect of customer loyalty on discount is twofold: (1) loyal customers demand a reward for their loyalty and invoke their elevated perceived negotiation power; (2) to retain loyal customers, salespeople grant discounts more willingly. Furthermore, the mechanisms are moderated by the basis of a customer’s loyalty (price vs. quality) and the length of the relationship between the salesperson and the customer. To escape the loyalty-discount cycle, salespeople can use functional and relational customer-oriented behaviors. The study helps managers and salespeople to optimize their price enforcement and servicing of loyal customers.
With the permission of the American Marketing Association
Volume
78
Journal Pages
17–37
Journal Article

Overcoming localization of knowledge: The role of professional service firms

Strategic Management Journal 35 (11): 1671–1688
2015 Best Paper Award
Stefan Wagner, Karin Hoisl, Grid Thoma (2014)
Subject(s)
Information technology and systems; Technology, R&D management
The literature on organizational learning asserts that external learning is often limited geographically and technologically. We scrutinize to what extent organizations acquire external knowledge by accessing external knowledge repositories. We argue that professional service firms (PSFs) grant access to non-localized knowledge repositories and thereby not only facilitate external learning but also help to overcome localization. Focusing on patent law firms, we test our predictions using a unique dataset of 544,820 pairs of EP patent applications. Analyzing patterns of knowledge flows captured in patent citations we find that accessing a PSF’s repository facilitates the acquisition of external knowledge. As the effect is more pronounced for knowledge that is distant to a focal organization we conclude that having access to a knowledge repository compensates for localization disadvantages.
© 2013 John Wiley & Sons, Ltd.
Volume
35
Journal Pages
1671–1688
Journal Article

International standards and international trade: Empirical evidence from ISO 9000 diffusion

International Journal of Industrial Organization 36 (5): 70–82
Joseph A. Clougherty, Michał Grajek (2014)
Subject(s)
Economics, politics and business environment
Keyword(s)
Networks, international trade, standards, technical trade barriers, ISO 9000
JEL Code(s)
C51, F13, L15
Empirical scholarship on the standards-trade relationship has been held up due to methodological challenges: measurement, varied effects, and endogeneity. Considering the trade-effects of one particular standard (ISO 9000), we surmount methodological challenges by measuring standardization via national penetration of ISO 9000, allowing standardization to manifest via multiple (quality-signaling, information/compliance-cost, and common-language) channels, and using instrumental variable, multilateral resistance and panel data techniques to overcome endogeneity. We find evidence of common-language and quality-signaling augmenting country-pair trade. Yet, ISO-rich nations (most notably European) benefit the most from standardization, while ISO-poor nations find ISO 9000 to represent a trade barrier due to compliance-cost effects.
With permission of Elsevier
Volume
36
Journal Pages
70–82
Journal Article

How newly appointed CIOs take charge

MIS Quarterly Executive 13 (3): 159–173
Anthony B. Gerth, Joe Peppard (2014)
Subject(s)
Information technology and systems; Strategy and general management
Keyword(s)
Taking charge, Chief Information Officer, new appointment, transition, leader socialization, executive integration, IT leadership
Volume
13
Journal Pages
159–173
Journal Article

Market definition of broadband Internet services in Slovakia: are fixed and mobile technologies in the same market?

Information Economics and Policy 28: 39–56
Lukasz Grzybowskia, Rainer Nitsche, Frank Verboven, Lars Wiethaus (2014)
Subject(s)
Economics, politics and business environment
Keyword(s)
Broadband, market definition, multinomial logit, mixed logit
JEL Code(s)
L13, L43, L93
This paper uses a rich survey of 6446 households in Slovakia to estimate price elasticities of demand for Internet access, and draw implications for market definition. We estimate a mixed logit model, in which households choose between different broadband technologies: DSL, cable modem, fibre, WiFi and mobile. We find that a number of household characteristics influence the technology choices, and there is also significant unobserved heterogeneity. Demand for Internet access is highly price sensitive. The price elasticity of demand for DSL is −3.02, which falls in the middle of the range of elasticities for the other technologies. Furthermore, the price elasticity of demand at the level of all fixed broadband technologies (DSL + cable modem + fibre + WiFi) is equal to −1.98. For a reasonable range of profit margins, this estimate implies that mobile broadband should be included in the relevant antitrust market of fixed broadband. Our findings have implications for competition policy in Central and Eastern European countries where due to poor copper networks mobile broadband is an important alternative to fixed broadband.
Volume
28
Journal Pages
39–56
Journal Article

The semiformal organization

Organization Science 25 (5): 1306–1324
Susan Biancani, Daniel A. McFarland, Linus Dahlander (2014)
Subject(s)
Entrepreneurship; Technology, R&D management
Keyword(s)
social networks; organizational form; organizational structure; innovation; network analysis; sociology of science
This paper draws attention to a new dimension of organization, the semiformal organization, and it reveals how the allocation of different membership forms can render knowledge-intensive organizations more flexible and exploratory in their knowledge creation efforts without sacrificing the functions stably enacted via the formal organization. Most knowledge-intensive organizations seek to create new spaces for collaborations through formally prescribed departments and divisions or through serendipitous, emergent, informal associations (i.e., the formal and informal organization). However, organizations also strategically manage what we call the “semiformal organization” to guide the creation of new work relations and encourage innovation. These secondary memberships are organizationally sponsored and directly related to the organizations’ core research functions, but they are voluntarily joined. As such, they are distinct from formal and informal memberships. On the basis of extensive longitudinal analyses of research initiatives at Stanford University, we find that the semiformal organization provides a compelling channel through which organizations can shape employees’ collaborations and overall productivity.
© 2014 INFORMS
Volume
25
Journal Pages
1306–1324
Journal Article

Zooming in while zooming out: How a consumption context animates a macrofocus investigation and stimulates new opportunities for theoretical insights

Advances in Consumer Research 42: 255–259
Katja H. Brunk, Benjamin J. Hartmann (2014)
Subject(s)
Marketing
Keyword(s)
Theory development, unit of analysis, consumer acculturation, nostalgia, consumption culture
JEL Code(s)
M31
Volume
42
Journal Pages
255–259
Journal Article

Engendered access or engendered care? Evidence from a major Indian hospital

Economic and Political Weekly 49 (25): 47–53
Rajshri Jayaraman, Debraj Ray, Shing-Yi Wang (2014)
Subject(s)
Economics, politics and business environment; Health and environment
Volume
49
Journal Pages
47–53
Journal Article

Market definition in two-sided markets: Theory and practice

Journal of Competition Law and Economics 10 (2): 293–339
Lapo Filistrucchi, Damien Geradin, Eric van Damme, Pauline Affeldt (2014)
Subject(s)
Economics, politics and business environment
JEL Code(s)
L40, L50, K21
Volume
10
Journal Pages
293–339
Journal Article

Focusing on teams in crisis management education: An integration and simulation-based approach

Academy of Management Learning and Education 13 (2): 208–221
Mary Waller, Zhike Lei, Robert Pratten (2014)
Subject(s)
Human resources management/organizational behavior
Keyword(s)
error management, teams
Crisis management teams occupy central roles in many normative models of crisis management; however, management education generally address neither the nature of such teams nor the capabilities necessary for these teams to be effective. To help address this situation, in this paper we integrate information from phase-based crisis management models with team dynamics theories, and suggest which team capabilities play key roles for crisis management teams as they face emergent crises. Using this integration, we then explore simulation-based training as a means to teach and assess crisis management team capabilities. We describe the design, development and implementation of a simulation for crisis teams, and discuss future applications of simulation-based training for crisis management education.
With permission of the Academy of Management
Volume
13
Journal Pages
208–221
ISSN (Online)
1944-9585
ISSN (Print)
1537-260X