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Journal Article

Information supply on the internet: An analysis of supplier behaviour and consequences for customer decision making

International Journal of Management and Decision Making 4 (2–3): 161–177
Mario Rese, Gernot Gräfe (2003)
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Subject(s)
Marketing
Keyword(s)
information medium, internet, market transparency, information quality, supplier behaviour, economics of information, game theory
Volume
4
Journal Pages
161–177
Journal Article

Relationship Marketing and Customer Satisfaction: An Information Economics Perspective

Marketing Theory 3 (1): 97–117
Mario Rese (2003)
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Subject(s)
Marketing
Keyword(s)
customer retention, customer satisfaction, economics of information theory
Volume
3
Journal Pages
97–117
Journal Article

Erhöhte Markttransparenz durch das Internet? Eine informationsökonomische Analyse des Anbieterverhaltens bei der Bereitstellung von Informationen

Die Unternehmung 56 (5): 333–354
Mario Rese, Gernot Gräfe (2002)
Subject(s)
Marketing
Keyword(s)
Informationsökonomik, Informationsmedium Internet, Markttransparenz, Beschaffungsinformationen, Informationsqualität, Anbieterverhalten, Spieltheorie
Volume
56
Journal Pages
333–354
Journal Article

CRM - Dichtung und Wahrheit auf Business-to-Business-Märkten

Thexis 19 (1): 19–22
Mario Rese (2002)
Subject(s)
Marketing
Volume
19
Journal Pages
19–22