Publication records

Academic articles
Practitioner articles
Working papers
Books
Book chapters
Case studies
Other publications
Book Chapter

Cybersecurity: Kleiner Katalog der Cyberrisiken

In Handbuch Sicherheitsgefahren, edited by Thomas Jäger, 229–238. Wiesbaden: Springer.
Sandro Gaycken (2015)
Subject(s)
Economics, politics and business environment
Secondary Title
Handbuch Sicherheitsgefahren
Pages
229–238
ISBN
978-3-658-02752-0
Book Chapter

When errors occur

In Client centricity: Relationship management in banking, edited by Jan U. Hagen, Ulrich Schürenkrämer, 73–90. Hamburg: Murmann.
Jan U. Hagen (2015)
Subject(s)
Marketing
Secondary Title
Client centricity: Relationship management in banking
Pages
73–90
ISBN
978-3-86774-453-9
Book Chapter

The hidden costs of outsourcing: Evidence from patent data

In The economics of outsourcing, edited by Leslie P. Willcocks, Mary C. Lacity, 696–715. Cheltenham: Edward Elgar.
Markus Reitzig, Stefan Wagner (2015)
Go to external Page/Article
Subject(s)
Technology, R&D management
Keyword(s)
Knowledge-based view, patents, outsourcing
Secondary Title
The economics of outsourcing
Pages
696–715
ISBN
9781783471805
Book Chapter

Leveraging corporate responsibility to maximize social value

In Handbook of persuasion and social marketing, 3 vols. edited by David W. Stewart, 239–266. Santa Barbara, CA: Praeger.
Shuili Du, Daniel Korschun, CB Bhattacharya, Sankar Sen (2015)
Subject(s)
Marketing
Secondary Title
Handbook of persuasion and social marketing
Pages
239–266
ISBN
978-1-4408-0404-5
Book Chapter

Kundenintegration und die Gestaltung von Geschäftsmodellen: Der Fall Siemens Cerberus ECO

In Kundenintegration und Leistungslehre: Integrative Wertschöpfung in Dienstleistungen, Solutions und Entrepreneurship, edited by Sabine Fließ, Michaela Haase, Frank Jakob, Michael Ehret, 457–471. Wiesbaden: Gabler.
Olaf Plötner, Martin Kupp, Michael Ehret (2015)
Go to external Page/Article
Subject(s)
Entrepreneurship; Marketing
Keyword(s)
Integrative Wertschöpfung in Dienstleistungen, Solutions und Entrepreneurship
Secondary Title
Kundenintegration und Leistungslehre: Integrative Wertschöpfung in Dienstleistungen, Solutions und Entrepreneurship
Pages
457–471
ISBN
978-3-658-07447-0
Book Chapter

The market process

In Fundamentals of business-to-business marketing, 1st ed., edited by Michael Kleinaltenkamp, Wulff Plinke, Ian Wilkinson, Ingmar Geiger, 1–75. Basel: Springer International Publishing.
Wulff Plinke, Ian Wilkinson (2015)
Go to external Page/Article
Subject(s)
Marketing
Secondary Title
Fundamentals of business-to-business marketing
Edition
1st ed.,
Pages
1–75
ISBN
978-3-319-12462-9
ISBN (Online)
978-3-319-12463-6
Book Chapter

Germany's decentralized energy revolution

In Distributed generation and its implications for the utility industry, edited by Fereidoon Sioshansi, 49–74. Waltham, MA: Academic Press.
Christoph Burger, Jens Weinmann (2014)
Subject(s)
Strategy and general management
Keyword(s)
Feed-in tariff, decentralized energy generation, German Energiewende, prosumer energy emotionalization
Secondary Title
Distributed generation and its implications for the utility industry
Pages
49–74
Book Chapter

The LIBOR market model: A Markov-switching jump diffusion extension

In Hidden Markov models in finance: Further developments and applications, 2 vols. edited by Rogemar S. Mamon, Robert J. Elliott, 85–116. New York: Springer.
Lea Steinruecke, Rudi Zagst, Anatoliy V. Swishchuk (2014)
Subject(s)
Finance, accounting and corporate governance
Secondary Title
Hidden Markov models in finance: Further developments and applications
Pages
85–116
Book Chapter

Topics of conversation: The new agenda for the CIO

In Computing handbook, 3rd ed., 2 vols. edited by Allen Tucker, Heikki Topi, London: Chapman and Hall/CRC Press.
Joe Peppard (2014)
Subject(s)
Information technology and systems
Keyword(s)
Chief information officer, information technology, conversation, performance, value realization
Secondary Title
Computing handbook
Edition
3rd ed.,
ISBN
9781439898444
Book Chapter

Minimal change can be best option: Why Berlin snack bar resisted change

In Managing change, 6th ed., edited by Bernard Burnes, 301–302. Harlow: Pearson Education.
Urs Müller, Veit Etzold (2014)
Subject(s)
Marketing
Keyword(s)
Marketing, strategy, positioning, branding, heritage, tradition, family business, entrepreneurship, succession planning, consumer, Berlin, food
Secondary Title
Managing change
Edition
6th ed.,
Pages
301–302
ISBN
978-0-273-77896-7