Publication records
Subject(s)
Entrepreneurship; Strategy and general management; Technology, R&D management
Keyword(s)
Commercialization, innovation, international markets
JEL Code(s)
O32
This paper summarizes the findings from a series of interviews between October 2012 & February 2013 with people at New Zealand companies that were founded in order to commercialize an innovation internationally. The interviews focused on the steps the companies had taken to commercialize their innovation on the international market and the issues they had faced in the process.
Pages
38
ISSN (Print)
1866–4016
Subject(s)
Information technology and systems; Strategy and general management
Keyword(s)
Corporate IT, IT organization
Journal Pages
33–34
ISSN (Print)
0017-8012
Subject(s)
Information technology and systems; Strategy and general management
Keyword(s)
CIO, CEO, governance, corporate IT
Pages
16
Subject(s)
Technology, R&D management
Keyword(s)
innovation, commercialization, patents, multi-invention context
Subject(s)
Marketing
Keyword(s)
Scale development, ethical perception
Subject(s)
Economics, politics and business environment; Finance, accounting and corporate governance
Keyword(s)
Banking, Eurozone crisis
Subject(s)
Technology, R&D management
Keyword(s)
Automobile industry, partnerships, protection of intellectual property
This paper analyzes attempts to build user ideation communities aimed at inviting users to submit ideas and suggestions for future organizational actions. While earlier work has elaborated on the advantages of communities once they are created, our findings show that the ‘average’ organization struggles to build a vibrant community: most simply wither or die. We develop an argument about the importance of committing resources in the forms of (1) employees who submit suggestions to the community and (2) accepting suggestions from people in the community, and particularly suggestions from newcomers. Our findings suggest that creating communities often requires significant attention from the organizations seeking to develop them. However, our results are contingent upon the stage of the community, where we see different effects depending on whether the community has a history of accumulating suggestions or not. Our work has implications for scholars of open innovation by highlighting the importance of considering the innumerable failures, showing how focusing on communities that have reached a certain size can lead to misleading conclusions and specifying some conditions that explain why some are more successful than others.
With permission of the Academy of Management
Volume
2013
ISSN (Online)
2151-6561
ISSN (Print)
0065-0668
Subject(s)
Economics, politics and business environment
Volume
169
Journal Pages
112–115