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Dreaming up a world – how luxury brands create desire
You could argue that “if you can’t afford this, then it is a luxury.” But that’s not so much a statement about the object or its value as it is about the person who is buying it. Will it work to…
Guiding through Corona – the 2020 outlook of German firms
To understand how German firms reacted to Corona and, especially, whether Corona changed their outlooks, Maximilian Müller, CFRA member and associate professor at ESMT, analyzed around 40 recent…
How to benefit from strategic investments
Corporates run venture capital (CVC) units that conduct equity investments into emerging startups. The CVC units usually scout for and invest in startups in hopes that this will generate certain…
Corona and coal exit affect East German economic development
After a kind of hibernation, possibly even prolonged by a second wave, will we continue to operate more or less as before the crisis? Or are we going to experience a new state after the crisis that…
Financial Times’ Masters in Management ranking: ESMT Berlin advances 14 places and ranks 12th globally in 2021
Compared to the previous year, ESMT has moved up 14 places and shows the greatest ranking advancement of all business schools in the top 20. In the Financial Times' Masters in Management Ranking,…
Demand more from your corporate learning budget in 2021
This is not a plea to sustain the L&D budget – companies will do what is necessary to stay liquid in this turbulent time. Yet, there is no better time than now to ask the real impact question. And…
Resilience is a prerequisite for agility
On the basis of the Digital Single Market Strategy adopted in 2015, Europe has taken a number of measures to enhance the digital single market, facilitate the supply of and access to digital services…
Averting digital auto safety hazards
The car of the future will collect a wide range of data. Ownership and usage of those data must be clarified, and legal and technical characteristics have to be established in order to ensure data…
Tolerating failure: A key to creating sustainable business
The idea of creating sustainable business is not new to business executives. They all should be creating shared value (Kramer and Porter 2011),1 which in simpler terms means making money and doing…
Managing customer satisfaction better
Ansgar Lindner,1 Chief Marketing Officer of a trading concern operating internationally, was at a loss to understand his predicament. His team seemed to be doing everything right. It regularly asked…
