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Remote leadership, tailored to fit
Johanna was staring at her own face on the videoconference screen. She was alone – alone in her home office and alone in the virtual meeting space. The meeting she led ended a couple of minutes ago;…
Innovation pathways for luxury brands – evolution or reinvention?
Product extensions, store network expansion, entering growth markets – especially China and digital commerce – have been the drivers of the last years. Business cycles? There were some downturns…
Corona crisis lessons for leaders in the digital economy
Many small and mid-sized German companies, for instance—previously sluggish and unconvinced of digital progress—were forced to digitalize. Those that had already invested in digital gained a…
What’s next after corona?
Investors are worried about the loss of revenue that companies will face and whether their cash reserves will be sufficient to survive the crisis. A look at the analyst conferences of the German…
Dreaming up a world – how luxury brands create desire
You could argue that “if you can’t afford this, then it is a luxury.” But that’s not so much a statement about the object or its value as it is about the person who is buying it. Will it work to…
Guiding through Corona – the 2020 outlook of German firms
To understand how German firms reacted to Corona and, especially, whether Corona changed their outlooks, Maximilian Müller, CFRA member and associate professor at ESMT, analyzed around 40 recent…
How to benefit from strategic investments
Corporates run venture capital (CVC) units that conduct equity investments into emerging startups. The CVC units usually scout for and invest in startups in hopes that this will generate certain…
