Refine your search
Result type
Language
Innovation pathways for luxury brands – evolution or reinvention?
Product extensions, store network expansion, entering growth markets – especially China and digital commerce – have been the drivers of the last years. Business cycles? There were some downturns…
Corona crisis lessons for leaders in the digital economy
Many small and mid-sized German companies, for instance—previously sluggish and unconvinced of digital progress—were forced to digitalize. Those that had already invested in digital gained a…
What’s next after corona?
Investors are worried about the loss of revenue that companies will face and whether their cash reserves will be sufficient to survive the crisis. A look at the analyst conferences of the German…
Dreaming up a world – how luxury brands create desire
You could argue that “if you can’t afford this, then it is a luxury.” But that’s not so much a statement about the object or its value as it is about the person who is buying it. Will it work to…
Guiding through Corona – the 2020 outlook of German firms
To understand how German firms reacted to Corona and, especially, whether Corona changed their outlooks, Maximilian Müller, CFRA member and associate professor at ESMT, analyzed around 40 recent…
How to benefit from strategic investments
Corporates run venture capital (CVC) units that conduct equity investments into emerging startups. The CVC units usually scout for and invest in startups in hopes that this will generate certain…
Corona and coal exit affect East German economic development
After a kind of hibernation, possibly even prolonged by a second wave, will we continue to operate more or less as before the crisis? Or are we going to experience a new state after the crisis that…
Demand more from your corporate learning budget in 2021
This is not a plea to sustain the L&D budget – companies will do what is necessary to stay liquid in this turbulent time. Yet, there is no better time than now to ask the real impact question. And…
Resilience is a prerequisite for agility
On the basis of the Digital Single Market Strategy adopted in 2015, Europe has taken a number of measures to enhance the digital single market, facilitate the supply of and access to digital services…
Averting digital auto safety hazards
The car of the future will collect a wide range of data. Ownership and usage of those data must be clarified, and legal and technical characteristics have to be established in order to ensure data…
