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Datenschutz
Informationen zum Datenschutz und zur Datensicherheit bei der ESMT European School of Management and Technology GmbH Stand: May 25, 2018 1. Vorbemerkung Diese Datenschutzerklärung gilt für die…
Entrepreneurship is multilingual
While we can study the fundamentals of entrepreneurship, successful opportunities demand real-world risks outside the walls of academia. Renato Beninatto is the co-author of The General Theory of the…
Innovation pathways for luxury brands – evolution or reinvention?
Product extensions, store network expansion, entering growth markets – especially China and digital commerce – have been the drivers of the last years. Business cycles? There were some downturns…
Corona crisis lessons for leaders in the digital economy
Many small and mid-sized German companies, for instance—previously sluggish and unconvinced of digital progress—were forced to digitalize. Those that had already invested in digital gained a…
What’s next after corona?
Investors are worried about the loss of revenue that companies will face and whether their cash reserves will be sufficient to survive the crisis. A look at the analyst conferences of the German…
Dreaming up a world – how luxury brands create desire
You could argue that “if you can’t afford this, then it is a luxury.” But that’s not so much a statement about the object or its value as it is about the person who is buying it. Will it work to…
Guiding through Corona – the 2020 outlook of German firms
To understand how German firms reacted to Corona and, especially, whether Corona changed their outlooks, Maximilian Müller, CFRA member and associate professor at ESMT, analyzed around 40 recent…
How to benefit from strategic investments
Corporates run venture capital (CVC) units that conduct equity investments into emerging startups. The CVC units usually scout for and invest in startups in hopes that this will generate certain…
Corona and coal exit affect East German economic development
After a kind of hibernation, possibly even prolonged by a second wave, will we continue to operate more or less as before the crisis? Or are we going to experience a new state after the crisis that…
